Greenwashing

A professional, diverse businesswoman in a modest, dark blue business suit, standing in a brightly lit modern office. She is holding a tablet displaying eco-certification data and looking thoughtfully at a product with a clearly visible, generic eco-label symbol on a table. The background features blurred office equipment and large windows with natural light. The scene conveys trust, transparency, and a discerning approach to sustainability. fully clothed, appropriate attire, safe for work, professional, perfect anatomy, correct proportions, natural pose, well-formed hands, proper finger count, natural body proportions, professional photography, high quality.

Découvrez les certifications marketing vert qui changent la donne

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Honnêtement, avez-vous déjà ressenti ce flou, cette confusion, face à la jungle des allégations écologiques ? En tant que consommateur, ...